Solution: BSD explored a range of solutions to refresh the look, showing Vi-Jon possibilities from a simple update to a revolutionary redesign. We refreshed the classic Germ-X logo and iconic red “X”. New designs ultimately utilized existing components such as die shapes and bottles. Special back-to-school promotions were developed for Walmart, tying back into Wal-Mart’s Back-to-School graphics manual.
BSD created over a dozen designs that will be promoted throughout the year. The designs were so appealing that they made it difficult for the corporate buyer to decide. That’s the kind of problems we like to create.
Logo Refresh: BSD retained the equity of the well-known Germ-X logo while updating the typography and refreshing the iconic red “X”.