Solution: BSD explored multiple directions to ensure the best ideas were applied to this assignment. After careful consideration the above design was selected for its fresh look, bursting with sun rays, a redrawn logo and improved information tab. BSD worked with Burpee’s in-house design team to ensure the template fit their work flow as well as worked with Burpee’s print partner to make certain the graphics would reproduce to their expectations. The new design has been very well received by their customers and retailers across the country.
Previous Packaging: Lacked a distinctive architecture and felt stale at retail.